The Company

KAPM Productions (earlier called HEADLINE), was founded in 1989 by Ajit Singh Mangat as a small production company with an unmitigated belief in quality creative output. Today Ajit Singh (aka Ajitpal) is probably the only TV/CINEMA commercial director in the world who has more than 1000 commercials under his belt.

Behind every successful man, there is a strong, wise and hardworking woman. Supported by his wife Kosha Mangat, KAPM Productions over the years has emerged as one of the largest independent full-service production companies in India which no longer is home to just commercial production.

We generate and produce high quality creative content in all forms be it commercials, films, promos, events, documentaries, print and TV content.

We are a unique mix of a production company and an advertising agency. We are about creating strong, forward thinking communication through a dynamic combination of strategy and creative that makes brands famous, turns brands around, and generates outrageous business results for our clients. Our focus is on solving business challenges first, not making ads, and we have a media-neutral creative approach with a particular strength in interactive. We are constantly striving to uncover new ideas and solutions in every possible area.


We’re in business for three reasons:
- To make a profitable difference to your business
- To make a profitable difference to our business
- To have fun doing it


- Mediocrity is inexcusable
- Communications that people don’t understand are a waste of money
- Working as part of the client’s team is essential
- Fun and innovation are as important as value for money