MEDIA PLANNING & MEDIA BUYING
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The first thing we do, using a combination of world class research techniques, deep experience and analysis, is to determine with our clients who their most likely, or most desired, customers are. We are then able to determine which media these potential customers see, read, hear or engage with the most. This is the media planning of a campaign; we 'plan' advertising campaigns that reach intended audiences, with the minimum amount of wastage.

During the buying stage, we negotiate the best possible prices with media owners such as television and radio stations, magazine publishers and website owners for the space or airtime.We are always looking for innovative ways to reduce costs further and increase the effectiveness of advertising - whether on screen, outdoors or online.